Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts.

Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.

Principles of Microeconomics for AP Courses covers the scope and sequence for a one-semester Advance Placement Microeconomics course. The book is on the example textbook list for the AP course here. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage.

This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions.

RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Volume 23, Issue 2 (2022)

Short Description:
RANGE: Undergraduate Research Journal's primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates.

Long Description:
RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Word Count: 84033

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Volume 24, Issue 1

Short Description:
RANGE: Undergraduate Research Journal's primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates.

Long Description:
RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Word Count: 233549

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

By conducting an interview, students can develop research, speaking, and active listening skills. This assignment helps them prepare by rehearsing with a chatbot.

In this oral history from the Birmingham Civil Rights Institute, Frank Dukes describes his role in the 1962 boycott of discriminatory stores and businesses.

SENG is your portal to quality information about the affective domain. They offer SENGinars|and lots of free online reading to help you understand exactly what is making that kiddo tick

Spent challenges players to survive the struggle of low-income living. Developed by McKinney to raise money for Urban Ministries of Durham, the game has become a hit in financial literacy classrooms.

I have used this website while teaching Strand 6 Standard 1 of Exploring Business and Marketing. https://www.uen.org/core/core.do?courseNum=520111
Strand 6
Employability - students will develop and demonstrate the necessary skills to gain and keep employment.

Standard 1
Job Skills - Students will develop skills to gain employment.

Students will explore communication and interviewing skills:
Appropriate dress
Hygiene
Facial expressions and posture
Prepare for interview questions (STAR method)
Effective ways to communicate (phone, email, text, in-person)
Human resources and employee rights.
Discrimination laws
Minimum wage

Question Man (Joey Kola) uses the thesaurus to find synonyms; slam poet and educator Stephen Colman illustrates synonyms and antonyms; Laverne (Liz Torres) helps a co-worker figure out the percentage of her pay taken out in taxes; job seekers create a dossier to help with their job hunt; and in "Milestones," Nashville's auto mechanic Dallas Farmer reveals his struggles and triumphs. Also Michael Franti of the Bay Area band Spearhead describes his songwriting techniques.

TV411's "Book Club" reads Maya Angelou's I Know Why the Caged Bird Sings; Agent Know How gets the information he needs from the library; and Laverne (Liz Torres) helps a new father of triplets multiply his shopping list. "Lifelines" teaches how to prepare for doctors' visits.

Question Man shows viewers the right way to take a phone message; Laverne (Liz Torres) helps a pair of shoppers get the best deal when buying a TV; New York-based pop/rock band BETTY teaches homonyms; a group of job seekers learn how to craft their resume; and "Milestones" puts the focus on Pat Blackwell of Indiana who explains how going to school later in life enabled her to become a nurse and support her family.

A young couple from Seattle with credit card debt visits a credit counselor to create a budget, learn how to clip coupons, and manage their money; "America's Smartest Moves," hosted by America's Funniest Videos star John Fugelsang, looks at the fine print on those "too good to be true" credit card offers; in a commercial parody, "Rip Off" looks critically at a television offer; and "Book Club" puts the spotlight on Studs Terkel who reads from his book Working.

Members of the WNBA's Detroit Shock use basketball to figure out fractions and percentages; in "Lifelines," new immigrants get advice on completing a citizenship application; Laverne (Liz Torres) helps a customer fill out a store's credit card application; and "Milestones" features Resonja Willoughby from Oakland, CA, who shows how writing a letter can generate change in your community.

Question Man (Joey Kola) uses the library to find books to help raise his teenage son; Laverne (Liz Torres) explains how to use a glossary when reading a health insurance plan; "Street Beat" gives a tip on figuring out a tip in a restaurant; on "Lifelines", a mother and daughter create a schedule to make sure there's time for homework, chores, and activities; on "Write Now with Jimmy Santiago Baca," the award-winning poet and TV411 contributor shows a group of adults how to keep a daily journal. Plus, a pop quiz about appliances and energy consumption, and "Buzzword" explains the word "stereotype."

Question Man (Joey Kola) visits a rent-to-own store and figures out if it's better to rent or own a washing machine; on "Sports Smarts," WNBA Utah Starzz player Olympia Scott-Richardson shows how she uses a day planner to manage her time and activities; on "Street Beat," NYPD Blue star Dennis Franz gives a tip on reading the newspaper; Laverne (Liz Torres) helps a customer estimate the cost of a painting job and how to figure out the take-home pay; and on "Words Behind the Music", singer/songwriter Toshi Reagon writes a song on the spot especially for TV411. Plus, a pop quiz about credit card debt, and "Buzzword" explains the word "analogy."

"Lifelines" shows a couple who are eager to buy their first home how to read a mortgage chart; "Dictionary Cinema" explains how to use a thesaurus; Question Man (Joey Kola) figures out how to understand the graphs and numbers on his utility bill; "Street Beat" gives a tip on evaluating written information; and "Milestones" profiles four Long Beach, CA students who call themselves "The Freedom Writers" and use pen and paper to fight prejudice and intolerance. Plus, a pop quiz about volunteering, and "Buzzword" explains the word "anomaly."