Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Principles of Microeconomics covers the scope and sequence of most introductory microeconomics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts.

Recognizing that a course in economics may seem daunting to some students, we have tried to make the writing clear and engaging. Clarity comes in part from the intuitive presentation style, but we have also integrated a number of pedagogical features that we believe make learning economic concepts and principles easier and more fun. These features are very student-focused. The chapters themselves are written using a “modular” format. In particular, chapters generally consist of three main content sections that break down a particular topic into manageable parts. Each content section contains not only an exposition of the material at hand but also learning objectives, summaries, examples, and problems. Each chapter is introduced with a story to motivate the material and each chapter ends with a wrap-up and additional problems. Our goal is to encourage active learning by including many examples and many problems of different types.

Principles of Microeconomics for AP Courses covers the scope and sequence for a one-semester Advance Placement Microeconomics course. The book is on the example textbook list for the AP course here. The text also includes many current examples, including; the Keystone Pipeline, Occupy Wall Street, and debates over the minimum wage.

This book covers the basics of project management. This includes the process of initiation, planning, execution, control and close out that all projects share. This book has been adapted by the author as of August 15, 2014. The adaptation includes Canadianized content, PowerPoints, Audio Files, and Chapter Questions.

RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Volume 23, Issue 2 (2022)

Short Description:
RANGE: Undergraduate Research Journal's primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates.

Long Description:
RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Word Count: 84033

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

Volume 24, Issue 1

Short Description:
RANGE: Undergraduate Research Journal's primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates.

Long Description:
RANGE: Undergraduate Research Journal’s primary goal is to make more visible the rich and diverse scholarship conducted by University of Utah undergraduates. The journal is a publication of the University of Utah’s Undergraduate Studies Office of Undergraduate Research. The mission of the Office of Undergraduate Research (OUR) is to facilitate and promote undergraduate student-faculty collaborative research and creative works in all disciplines throughout the University of Utah campus through equitable programming, diverse representation, and social justice. https://our.utah.edu/

Word Count: 233549

(Note: This resource's metadata has been created automatically by reformatting and/or combining the information that the author initially provided as part of a bulk import process.)

By conducting an interview, students can develop research, speaking, and active listening skills. This assignment helps them prepare by rehearsing with a chatbot.

In this oral history from the Birmingham Civil Rights Institute, Frank Dukes describes his role in the 1962 boycott of discriminatory stores and businesses.

SENG is your portal to quality information about the affective domain. They offer SENGinars|and lots of free online reading to help you understand exactly what is making that kiddo tick

Spent challenges players to survive the struggle of low-income living. Developed by McKinney to raise money for Urban Ministries of Durham, the game has become a hit in financial literacy classrooms.

I have used this website while teaching Strand 6 Standard 1 of Exploring Business and Marketing. https://www.uen.org/core/core.do?courseNum=520111
Strand 6
Employability - students will develop and demonstrate the necessary skills to gain and keep employment.

Standard 1
Job Skills - Students will develop skills to gain employment.

Students will explore communication and interviewing skills:
Appropriate dress
Hygiene
Facial expressions and posture
Prepare for interview questions (STAR method)
Effective ways to communicate (phone, email, text, in-person)
Human resources and employee rights.
Discrimination laws
Minimum wage

Description: Community advocacy can be fun, simple, and meaningful. However, it can also feel overwhelming, confusing or frightening, particularly for women who do not know where to start or what to do. In this workshop, Action Utah will demystify community advocacy and make engagement more accessible. Join Andrea and Patti to learn about why women's engagement matters, what advocacy looks like, and how to find your own best way to impact the issues you care about. Participants will gain a deeper understanding of our political system and how to participate in the legislative session. More importantly, however, viewers will also come away with specific ideas on how to advocate for a cause, equipped with practical tips and tools for successful community action.