Elementary English Language Arts
Material Type:
Upper Elementary
  • Lesson Plan
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    Education Standards

    Book Commercials

    Book Commercials


    This lesson is a creative way to get students engaged with reading by sharing books with one another.  They will be practicing their comprehension skills by delivering a summary, retell, and identifying main ideas/events in the books.

    Students can present these book commercials in front of the class to begin with.  Then throughout the year progress to them making iMovies about their book commericals.  Creativity and new resources help all different styles of learners.


    Photo Credit:

    "Book Dog FairTales Child Kid Umberlla." Photograph.Pixabay. June 7, 2015. June 14, 2022.


    This lesson is called "Book Commercials".

    This lesson is where you can set up a process in the classroom, media, etc. of how the students can share books that they have read during the school year and want to share with others.  The students will be using thier comprehension skills, summarys skills, and retell skills to share books and encourage others to broaden their reading.  This lesson can be done face-to-face with students, also allowing students to use technology, or virtual to interact with class and teacher.

    This can take just a few minutes each day or several minutes each week.  It depends on how you would like to set it up in your classroom.  I usually do not start until middle/end of september giving the students time to get into a book, maybe even finish a book, or even need a new suggestion for a good book.

    Background for Teachers

    Teachers will need to know the reading standards for their grade.  Also have read and know of some good age appropriate books for the students.

    The following website is a great resource to look up grade level Language Arts Standards ---

    The following resources can help you find books on any grade level for interest--- 

    Scholastic Book Lists



    Step 1 - Goals and Outcomes

    Step 1 Goals and Outcomes


    Learning Intentions:

    • Students will be able to read grade level text with purpose and understanding.

    Success Criteria:

    • Students will share summaries, retell books, and engage in the main events of the story.


    Step 2 - Planning Instruction

    Step 2 Planning Instruction

    Student Background Knowledge

    • Prior to this lesson, students will need to have an understanding of summaries, retelling, and what main ideas/events are in a book or how to identify the main ideas/events in a book.

    Strategies for Diverse Learners

    • Based on the needs of your students and their abilities you can use lower level books, technology to support them (they can record their book commercial), or even writing their summaries down to read from notes when sharing.

    Step 3 - Instruction

    Step 3 Instruction


    • Before the lesson begins:
      • The teacher must read a book(s) appropriate for their grade level.
      • The teacher needs to think of the important details, main events, etc of the book they read
      • The teacher needs to be prepared to share these things and engage the students in the book they are sharing about 
    • During the lesson:
      • You will get up in front of the class with the book that you are going to do the commercial about.
      • Share the book title and author
      • Now do the commercial.....include main ideas/events (without giving anything away), character names, and engage the students with the story you are sharing.  You are basically giving a summary of the story to try and convince the students to read the book.
      • When you are done with the summary you are going to rate the book out of 5 stars and share why you rated it the way that you did.
    • How many lessons:
      • You will do one book commercial everyday for a week (5 total book commercials) is my recommendation.
      • Or however many you think you need to do, so your students are prepared to do them on their own.
    • During the lesson (further into the year)
      • An optional way for to present this lesson is to actually make the commercial (using iMovie) on the iPad.  
      • This could be done further into the year (February and on) as an alternative way for students to share their book commercials and to add creativity into the objective.


    • Additional Resources:
      • I have included a few recordings of what it would look like as the teacher doing the original lesson to present this to the students and students actually participaing through the year.

    Step 4 - Assessments

    Step 4 Assessments


    • You can choose how many book commercials you would like the students to participate in thorughout the school year.  As a 5th grade teacher I require my students to do 6 or more book commercials.
    • If a book has more than 150 pages I consider it as two books read (for reading effort).
    • While they are doing thier book commericals I use the following rubric to help score them on their reading effort grade along with thier language arts grade of reading grade level text to support comprehension.  
    • Over the course of the school year the students should be able master a book commercial with appropriate summaries, retelling, main ideas/events, etc for your grade level.
    • The end of year final assessment could be having the students create an actualy book commercial on iMovie using the iPad.  They will be able to ass creativity into their their commercials.

    Rubric on Reading Effort:

    1Read 0-2 books during the school year and did the book commercials.
    2Read 3-5 books during the school year and did the book commercials.
    3Read 6 books during the school year and did the book commercials.
    4Read more than 6 books during the school year and did tghe book commercials.

    Rubric on the Book Commercial:

    1Provides 2 or fewer details.
    2Provides 3 or more details.
    3Provides 3 or more details in a meaingful sequence.
    4Provides 3 or more details in a meaningful sequence that captures the main idea.